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Influence Science Lab

Use influence cleanly.

Inspired by Robert Cialdini's Influence, this lab teaches persuasion principles as ethical design skills: help people choose with clarity, consent, evidence, and respect.

Principles

Influence is powerful, so make it transparent.

Reciprocity

Reciprocity

Give value without trapping someone in debt.

Social proof

Social proof

Show what others do without faking popularity.

Consistency

Consistency

Connect the ask to their stated values.

Ethics

The clean test: would you still use it if they understood it?

Truth

Truth

No fake scarcity, false authority, or hidden pressure.

Choice

Choice

Leave an easy no.

Fit

Fit

Influence should help the other person make a better decision for them.

Table

Principle and clean use.

PatternWhat it looks likePractical response
LikingWarmth increases opennessBe human, not performative.
ScarcityLimited things get attentionOnly mention real limits.
UnityShared identity motivatesUse belonging without us-versus-them pressure.

Scripts

Ethical influence lines.

Value

"Here is the useful part whether or not you choose this."

Proof

"The evidence I have is this; the uncertainty is this."

Choice

"Would you like to proceed, pause, or see another option?"

Practice tool

Ethical influence builder

Ethical influence builder

Your practice response

Your practical response will appear here.

Daily practice

5-minute influence science workout

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